Cognitive processes and mechanisms underlying different forms of priming were investigated using a diffusion model approach. In a series of 6 experiments, effects of prime-target associations and of a semantic and affective categorical match of prime and target were analyzed for different tasks. Significant associative and categorical priming…

To contrast mechanisms of lexical access in production versus comprehension we compared the effects of word frequency (high, low), context (none, low constraint, high constraint), and level of English proficiency (monolingual, Spanish-English bilingual, Dutch-English bilingual) on picture naming, lexical decision, and eye fixation times. Semantic…

Since W. Wundt (1904) and H. J. Watt (1906), researchers have found no agreement on how goals direct word retrieval. A prevailing associative account (E. K. Miller & J. D. Cohen, 2001) holds that goals bias association strength, which determines retrieval latency and whether irrelevant words interfere. A symbolic account (A. Roelofs, 2003) holds…

The effects of orthographic regularity and visual familiarity on internal coding and processing of visual stimuli were investigated in four experiments using college student subjects. Consistent effects of orthography on the activation of all codes were found. Familiarity influenced semantic more than phonetic codes. Implications for reading…