This article presents an experimental study on the naturally biased association between shape and color. For each basic geometric shape studied, participants were asked to indicate the color perceived as most closely related to it, choosing from the Natural Color System Hue Circle. Results show that the choices of color for each shape were not…

Flanker congruency effects were measured in a masked flanker task to assess the properties of spatial attention during conscious and nonconscious processing of form, color, and conjunctions of these features. We found that (1) consciously and nonconsciously processed colored shape distractors (i.e., flankers) produce flanker congruency effects;…

Many letters of the alphabet are consistently mapped to specific colors in English-speaking adults, both in the general population and in individuals with grapheme-color synaesthesia who perceive letters in color. Here, across six experiments, we tested the ubiquity of the color/letter associations with typically developing toddlers, literate…

Prior research on visual priming suggests that during nonconscious processing attention can be directed to single stimulus dimensions such as form or color. In the current experiment, nonconscious priming was compared to conscious priming by employing masking techniques that render primes invisible (masked) or visible (unmasked) to the observers.…

Four experiments are described in which 1 visual object (the target) was selected from another (the distractor) according to its color (Experiments 1, 2, and 4) or its relative location (Experiment 3) and then was classified according to a simple geometric property. Object classification was signaled as fast as possible by a precision or power…