Despite the discovery of body-selective neural areas in occipitotemporal cortex, little is known about how bodies are visually coded. We used perceptual adaptation to determine how body identity is coded. Brief exposure to a body (e.g., anti-Rose) biased perception toward an identity with opposite properties (Rose). Moreover, the size of this…

Many letters of the alphabet are consistently mapped to specific colors in English-speaking adults, both in the general population and in individuals with grapheme-color synaesthesia who perceive letters in color. Here, across six experiments, we tested the ubiquity of the color/letter associations with typically developing toddlers, literate…

Participants saw a small number of objects in a visual display and performed a visual detection or visual-discrimination task in the context of task-irrelevant spoken distractors. In each experiment, a visual cue was presented 400 ms after the onset of a spoken word. In experiments 1 and 2, the cue was an isoluminant color change and participants…

Prior research on visual priming suggests that during nonconscious processing attention can be directed to single stimulus dimensions such as form or color. In the current experiment, nonconscious priming was compared to conscious priming by employing masking techniques that render primes invisible (masked) or visible (unmasked) to the observers.…