Nine experiments show that in the context of Stroop dilution the extent to which flanking distractors are processed depends on the nature of the material at fixation. A Stroop effect is eliminated if a word or a nonword is colored and appears at fixation and the color word appears as a flanker. A Stroop effect is observed when the color carrier at…

Translation accounts have argued that the presence of a Stroop effect in the context of a nonvocal untranslated response is caused by verbal mediation. In its simplest form, color-labeled buttons are translated into a verbal code that interferes with color responses. On this logic, in the reverse Stroop task (identify the word; ignore the color),…