We report a series of investigations into the effects of common names, physical identity, and physical similarity on visual detection time. The effect of these factors on the capacity of the system processing the signals was also examined. We used a redundant targets design with separate testing of the target-distractor (single target),…

Studies the processing of pictures and words as symbols. Shows that the superiority of pictures results from the fact that pictures are interpreted more quickly than words, but that after the interpretation is made, processing is the same. Also gives evidence that pictures and words are both processed in terms of linguistic codes rather than…