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Direct linkYagi, Yoshihiko; Ikoma, Shinobu; Kikuchi, Tadashi – Journal of Experimental Psychology: Learning, Memory, and Cognition, 2009
The "mere exposure effect" refers to the phenomenon where previous exposures to stimuli increase participants' subsequent affective preference for those stimuli. This study explored the effect of selective attention on the mere exposure effect. The experiments manipulated the to-be-attended drawings in the exposure period (either red or green…
Descriptors: Attention Control, Affective Behavior, Cognitive Processes, Stimuli
