Language use is intrinsically variable, such that the words we use vary widely across speakers and communicative situations. For instance, we can call the same entity "refrigerator" or "fridge." However, attempts to understand individual differences in how we process language have made surprisingly little progress, perhaps…

Two experiments tracked the encoding of relational information (actions at the level of the prelinguistic message and verbs at the level of the sentence) during formulation of transitive event descriptions (e.g., The tiger is scratching the photographer). At what point during message and sentence formulation do speakers encode actions and verbs?…

Recent research makes increasing use of eye-tracking methodologies to generate and test process models. Overall, such research suggests that attention, generally indexed by fixations (gaze duration), plays a critical role in the construction of preference, although the methods used to support this supposition differ substantially. In two studies…

Preferences are influenced by the presence or absence of salient choice options, known as reference points. This behavioral tendency is traditionally attributed to the loss aversion and diminishing sensitivity assumptions of prospect theory. In contrast, some psychological research suggests that reference dependence is caused by attentional biases…

Processing fluency has been shown to have wide-ranging effects on disparate evaluative judgments, including judgments of liking and familiarity. One account of such effects is the hedonic marking hypothesis (Winkielman, Schwarz, Fazendeiro, & Reber, 2003), which posits that fluency is directly linked to affective preferences via a positive…