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Fast or Frugal, but Not Both: Decision Heuristics under Time Pressure
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Bobadilla-Suarez, Sebastian; Love, Bradley C. – Journal of Experimental Psychology: Learning, Memory, and Cognition, 2018
Heuristics are simple, yet effective, strategies that people use to make decisions. Because heuristics do not require all available information, they are thought to be easy to implement and to not tax limited cognitive resources, which has led heuristics to be characterized as fast-and-frugal. We question this monolithic conception of heuristics…
Descriptors: Heuristics, Decision Making, Cognitive Processes, Attention Control