There has been considerable interest in what components of decision-making change when speed or accuracy is stressed. In many early studies, quite strict assumptions were made about parameter invariance across experimental conditions (sometimes called selective influence). Here we fit the standard diffusion model to the data from four large…

When producing creative ideas (i.e., ideas that are original and useful) two main processes occur: ideation, where people brainstorm ideas, and evaluation, where they decide if the ideas are creative or not. While much is known about the ideation phase, the cognitive processes involved in creativity evaluation are less clear. In this article, we…

Rastle et al. (2004) reported that true (e.g., walker) and pseudo (e.g., corner) multi-morphemic words prime their stem words more than form controls do (e.g., brothel priming BROTH) in a masked priming lexical decision task. This data pattern has led a number of models to propose that both of the former word types are "decomposed" into…

We explored a two-stage recognition memory paradigm in which people first make single-item "studied"/"not studied" decisions and then have a chance to correct their errors in forced-choice trials. Each forced-choice trial included one studied word ("target") and one nonstudied word ("lure") that received the…

Past research indicates that individuals respond adaptively to contextual factors in multiattribute choice tasks. Yet it remains unclear how this adaptation is cognitively governed. In this article, empirically testable implementations of two prominent competing theoretical frameworks are developed and compared across two multiattribute choice…

We examined 3 different network models of representing semantic knowledge (5,018-word directed and undirected step distance networks, and an association-correlation network) to predict lexical priming effects. In Experiment 1, participants made semantic relatedness judgments for word pairs with varying path lengths. Response latencies for…

We constructed 4 working memory recognition models to predict behavior in the local recognition task (also called change detection), in which both content (e.g., color) and context (e.g., location) information are necessary to make correct recognition decisions. The theoretical assumptions incorporated in the models come from crossing 2 contrasts:…

A word's exterior letters, particularly its initial letter, appear to have a special status when reading. Therefore, most orthographic coding models incorporate assumptions giving initial letters and, in some cases, final letters, enhanced importance during the orthographic coding process. In the present article, 3 masked priming experiments were…

Reading development involves several changes in orthographic processing. A key question is, "how does the coding of letters develops in children learning to read?" Masked priming effects of transposition and substitution primes have been taken to index the importance of letter position and identity coding. Somewhat contradicting results…

Many studies have demonstrated that we can identify a familiar face on an image much better than an unfamiliar one, especially when various degradations or changes (e.g., image distortions or blurring, new illuminations) have been applied, but few have asked how different types of facial information from familiar faces are stored in memory. Here…

Here, we present a strong test of the hypothesis that sacrificial moral dilemmas are solved using the same value-based decision mechanism that operates on decisions concerning economic goods. To test this hypothesis, we developed Psychological Value Theory. Psychological Value Theory is an expansion and generalization of Cohen and Ahn's (2016)…

Theories of perceptual decision making have been dominated by the idea that evidence accumulates in favor of different alternatives until some fixed threshold amount is reached, which triggers a decision. Recent theories have suggested that these thresholds may not be fixed during each decision but change as time passes. These collapsing…

While the influence of presentation formats have been widely studied in Bayesian reasoning tasks, we present the first systematic investigation of how presentation formats influence information search decisions. Four experiments were conducted across different probabilistic environments, where subjects (N = 2,858) chose between 2 possible search…

Evaluative conditioning (EC) is a change in liking of neutral conditioned stimuli (CS) following pairings with positive or negative stimuli (unconditioned stimulus, US). A dissociation has been reported between US expectancy and CS evaluation in extinction learning: When CSs are presented alone subsequent to CS-US pairings, participants cease to…

Event-based prospective memory (PM) tasks require participants to substitute an atypical PM response for an ongoing task response when presented with PM targets. Responses to ongoing tasks are often slower with the addition of PM demands ("PM costs"). Prominent PM theories attribute costs to capacity-sharing between the ongoing and PM…