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Direct linkYechiam, Eldad; Ashby, Nathaniel J. S.; Hochman, Guy – Journal of Experimental Psychology: Learning, Memory, and Cognition, 2019
The majority of the literature on the psychology of gains and losses suggests that losses lead to an avoidance response. Several studies, however, have shown that losses can also lead to an approach response, whereby an option is selected more often when it produces losses. In five studies we examine the boundary conditions for these contradictory…
Descriptors: Fear, Responses, Attention, Selection
