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Direct linkLee, Jaeha; Park, Kwangsoo – Journal of Extension, 2017
We sought to identify determinants of downtown image and retail patronage, which contribute to tourism development in small and mid-sized communities. The purpose of our research was twofold: (a) to understand how visitors perceive the business mix, safety, and atmosphere of the Fargo, North Dakota, downtown and (b) to identify what factors…
Descriptors: Retailing, Tourism, Community Development, Business
