Land-grant Extension institutions face increasing expectations to use data to communicate value and drive program and organizational development. In this article, we introduce the University of Wisconsin--Extension Data Jam Initiative, an integrated qualitative software, methods, and data analysis curriculum. The Data Jam Initiative is an…

Concept mapping for program planning involves group brainstorming of needs, individual rating of the results, and individual grouping of needs into themes. Computer sorting of the information results in a pictorial map and statistical ratings of clustered topics. (SK)