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Direct linkLower, El; Sturtevant, Rochelle; Gill, Devin – Journal of Extension, 2020
Videoconferencing is a low-cost, high-reward tool for engaging stakeholders in participatory design and usability testing for online Extension products. This article details how we used the videoconference program BlueJeans to facilitate the redesign of the Great Lakes Aquatic Nonindigenous Species Information System database and highlights the…
Descriptors: Videoconferencing, Stakeholders, Computer System Design, Web Sites
Franics, Sarah L.; Martin, Peggy; Taylor, Kristin – Journal of Extension, 2012
Concern about young families' ability to cope with rising food prices resulted in creating Spend Smart. Eat Smart (SSES), a website focused on budget-friendly nutrition information for limited resource audiences (LRA). SSES was redesigned using LRAs needs and preferences to increase use by LRAs. SSES usage increased after it was revised to…
Descriptors: Extension Education, Web Sites, Nutrition, Cost Effectiveness
Revising an Extension Education Website for Limited Resource Audiences Using Social Marketing Theory
Francis, Sarah L.; Martin, Peggy; Taylor, Kristin – Journal of Extension, 2011
Spend Smart Eat Smart (SSES), a unique website combining nutrition and food buying education for limited resource audiences (LRAs), was revised using social marketing theory to make it more appealing and relevant to LRAs (25-40 years). Focus groups and surveys identified the needs and preferences of LRAs. Needs were cooking, basic health, and…
Descriptors: Extension Education, Focus Groups, Nutrition, Marketing
