Descriptor
| Behavior Change | 1 |
| Extension Education | 1 |
| Feedback | 1 |
| Mass Media | 1 |
| Program Evaluation | 1 |
Source
| Journal of Extension | 1 |
Author
| Johnston, Mescal | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Evaluative | 1 |
| Reports - Research | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedJohnston, Mescal – Journal of Extension, 1982
The best methods of using mass media to create desirable behavior changes in extension education clients can be documented by records of requests for information; continued availability of mass media time or space; voluntary testimonials of viewers or readers; and information provided by retailers within the mass media area. (CT)
Descriptors: Behavior Change, Extension Education, Feedback, Mass Media
