Assessing program impact can provide useful program evaluation data. It also provides a basis for program development, marketing, and justification. This article discusses recent impact evaluation efforts and findings of a long-time Extension program; referred to as Business Retention and Expansion (BR&E). How such information can be…

Suggestions for a new perspective, based on a marketing management orientation, for the Extension educator/manager to adopt in developing programs for clients. (ABM)

A survey was conducted by the Marion County Office of the Oregon State University Extension to identify clients and their characteristics and to determine their level of satisfaction. The results led to an improved program planning process and increased program effectiveness. (JOW)

Oregon extension faced challenges in presenting programs in the wood products industry. Several traditional tactics, revised to suit a new audience, have proved successful: personal coaching, building partnerships, and providing a high level of service. Newer methods, such as database marketing and distance learning, are also proving to be…

The author lists four goals in teaching marketing to farmers: Change the farmers' attitudes about marketing; encourage them to plan their marketing and integrate it with the production, financing, and risk-bearing aspects of their business; get their marketing into a decision-making context; and help them monitor their progress. (CT)

Alabama Extension's Interdisciplinary Aging Team develops programs to assist older adults with quality-of-life issues and encourages volunteerism. A survey of 80 seniors identified their information needs and preferred information sources (television, professionals, radio). The information was used to adapt Senior Series materials and organize a…