Extension educators can help the public learn about critical issues that contribute to existing problems in communities. Water is just such an issue in Florida--in fact, water is the top issue in Florida. The purpose of the study reported in this article was to identify Florida residents' opinions about clean water and their preferred modes of…

For various, largely unknown reasons, decision makers do not have equal interest in all Extension and outreach topics pertinent to a particular concept. This situation hampers Extension's ability to effectively deliver information and efficiently allocate limited resources. Using survey data, we identified heterogeneous preference for various…

Extension educators face challenges as they strive to keep up with critical issues in their communities, such as those surrounding water. A growing population and a diminishing water supply necessitate that Florida residents become more knowledgeable about water issues. We conducted research to determine how confident both the general public and…

Sustainable agriculture is an area that is gaining momentum. Extension agents are expected to teach production methods that include sustainable agriculture, yet little is known regarding how Extension agents feel about this agricultural paradigm. The research reported here sought to further develop an instrument that could quantitatively measure…