ERIC Number: EJ1183613
Record Type: Journal
Publication Date: 2018-Jun
Pages: 4
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-1077-5315
EISSN: N/A
Available Date: N/A
Using Short, Silent "Data Story" Videos to Engage Contemporary Extension Audiences
Thompson, Laura J.
Journal of Extension, v56 n3 Article 3IAW2 Jun 2018
Online video can be an effective way for Extension to share data stories. Short videos that convey their messages without sound can maximize impact on several social media sites, including Facebook and Twitter. A pilot video was produced in this style; shared on Twitter, Facebook, and YouTube; and evaluated on the basis of the social media platforms' available metrics. To meet clientele where they are, Extension must stay up to date with the latest trends in online information sharing. This article addresses the rationale behind and techniques for creating short videos that communicate without sound.
Descriptors: Extension Education, Multimedia Materials, Multimedia Instruction, Video Technology, Audiovisual Aids, Audiovisual Instruction, Online Courses, Social Media, Production Techniques, Pilot Projects, Guidelines, College Programs
Extension Journal, Inc. e-mail: joe-ed@joe.org; Web site: http://www.joe.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Nebraska
Grant or Contract Numbers: N/A
Author Affiliations: N/A