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Direct linkSuomi, Kati – Journal of Higher Education Policy and Management, 2014
This exploratory study examines the dimensions that are relevant to brand reputation, particularly in the context of master's degree programmes. The data analysis is based on Vidaver-Cohen's "Business school quality dimensions and reputational attributes". The qualitative data for the case study comprise a student questionnaire and…
Descriptors: Foreign Countries, Reputation, Masters Programs, Educational Quality
