Branding has become an important issue within higher education. The use of core value statements and visions are expressions of this. To be a successful brand, organisations must also make sure they are different from others. However, in both the scholarly discourse and in political rhetoric, the Nordic model highlights equal access to education…

Attracting international students is increasingly important for higher education institutions. In order to contribute to the understanding of how international students choose a university, we conducted a qualitative study in a public university in the north of Portugal. Results show that students seek an international experience mainly for…

University rankings are key drivers in national and institutional strategic planning. The increase in the number of university ranking systems and the diversity of methods and indicators used by these systems necessitate the development of an index that can measure a university's performance in all these systems at once. This article presents…

Through an exploratory case study of four Australian universities this article finds that foreign market entry strategies are shaped by prestige-seeking motivations and a culture of risk aversion. From the market selection, entry mode and higher education literature, a conceptual model, embedded with four propositions, is presented. The model sees…

Since its independence in 1965, Singapore has adopted a developmental state orientation and has placed a strong emphasis on education to meet its socio-economic development needs. In line with its aspirations to be a regional education hub, the Singapore higher education system hosts a number of prestigious institutions and international…