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The Application of a Total Quality Management Approach to Support Student Recruitment in Schools of Music
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Weinstein, Larry – Journal of Higher Education Policy and Management, 2009
One of the greatest challenges music programme administrators face is that of recruiting students for their programmes. This article suggests that administrators should investigate the benefits of implementing a comprehensive total quality management programme in their institutions. The core values, techniques and tools embodied in the Total…
Descriptors: Total Quality Management, Student Recruitment, Music Education, Educational Principles