Adapted from a speech, the article discusses the issues of specialization, leadership, professionalism, and person and/or sex-defined roles in relation to home economics. (AG)

The home economics profession has long emphasized service to the family, but the ways and means are often in dispute. How do we serve families--directly or indirectly? To whom is our ultimate commitment--to the individual or even to society at large? Dr. Ray considers these and other aspects of professional involvement in this paper, originally…

The poor evidently do not all think alike or react similarly to materials written for them. The authors suggest that professionals should reassess their communications approach to the poor, because of the sharply differing attitudes, opinions, and values which their study found among welfare recipients. Five well-defined groups are described.…