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Direct linkAsamoah, Daniel A.; Sharda, Ramesh; Kalgotra, Pankush; Ott, Mark – Journal of Information Systems Education, 2016
Within the context of the telecom industry, this teaching case is an active learning analytics exercise to help students build hands-on expertise on how to utilize Big Data to solve a business problem. Particularly, the case utilizes an analytics method to help develop a customer retention strategy to mitigate against an increasing customer churn…
Descriptors: Case Method (Teaching Technique), Data Collection, Data Analysis, Educational Research
