Customer Service is important for a myriad of reasons, such as retaining customers, building customer loyalty, getting customer referrals, improving employee happiness, and remaining competitive. However, as a company grows, the focus may be on sales and production, with customer service efficiency and effectiveness being seen as an overhead…

The launch of HealthCare.gov, the website of the Affordable Care Act (AKA Obamacare), was a major public relations disaster for the Obama administration. This case examines some of the factors that contributed to the failure of the launch and then details how Optum, an information technology service provider, considered the opportunity provided by…

There is growing interest in collectibles of many types, as indicated by the popularity of television programs such as the History Channel's "Pawn Stars" and "American Pickers" and the Public Broadcasting Service's "Antiques Road Show." The availability of online auction sites such as eBay has enabled many people to collect items of interest as a…

Procyon LLC had re-launched and renamed their music discovery site, Electra, to Capella, in 2008. Its core strength had originated from Electra's proprietary technology, which used music libraries from real people, its members, to generating "automated word-of-mouth" recommendations, targeted advertising and editorial content. With the re-launch,…

This paper presents an example of integrating IT skills using an interesting real life problem. We describe how the reverse- and forward-engineering of the USA National Do Not Call registry was used in our capstone course to illustrate the fusion of different (but interdependent) issues and techniques learned in the IT program. The purpose of the…