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Freedman, Martin; Gruebel, Jerold – Journal of Instructional Development, 1979
Presents a decision model for selecting media based on cost and benefit factors. Cost variables that should be considered, how to calculate those costs, the benefits that should be considered, how to assess the benefits, and the limitations of their model are all discussed. (Author/JEG)
Descriptors: Check Lists, Cost Effectiveness, Decision Making, Media Selection