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Higgins, Norman; Reiser, Robert A. – Journal of Instructional Development, 1985
This study compared media selection decisions novice instructional developers make when using an intuitive selection approach versus Reiser and Gagne's formal selection procedure. Formal selection procedure use results in media selection choices matching those of experienced developers, and more selection factors are considered when novices…
Descriptors: Comparative Analysis, Decision Making, Graduate Students, Instructional Development