The Demand for Business German: A Survey of German-American Companies.

Hedderich, Norbert

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Peer reviewed

ERIC Number: EJ539363

Record Type: Journal

Publication Date: 1997

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-8755-0504

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The Demand for Business German: A Survey of German-American Companies.

Hedderich, Norbert

Journal of Language for International Business, v8 n1 p41-52 1997

Reports the results of a large-scale survey on the demand for business German in German-American companies. Results showed German proficiency was not considered a key qualification, but a significant portion of oral communication in these companies took place in German. German proficiency was most needed in management and marketing departments. (Author/JL)

Descriptors: Business Communication, Corporations, German, International Trade, Language Proficiency, Oral Language, Second Language Learning, Surveys

Publication Type: Reports - Descriptive; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: United States

Grant or Contract Numbers: N/A

Author Affiliations: N/A