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Ewing, Douglas R.; Ewing, Randall L. – Journal of Marketing Education, 2017
Drawing on identity theory, this conceptual inquiry posits a need to redefine the standard that individuals use to judge themselves as a "business student." Learners will be more likely to succeed in a corporate context if they experience daily interactions throughout a curriculum that approximate a professional environment. These social…
Descriptors: Marketing, Self Concept, Experiential Learning, Curriculum Design
Franco Valdez, Ana Dolores; Valdez Cervantes, Alfonso – Journal of Marketing Education, 2018
Building from a theoretical foundation of active learning, this article describes how using a retail laboratory in an educational curriculum can benefit both students and strategic partners. Students work alongside strategic partners, and the retail laboratory enables them to probe and design novel retailing strategies, such as launching new…
Descriptors: Retailing, Marketing, Critical Thinking, Decision Making
Kurpis, Lada Helen; Hunter, James – Journal of Marketing Education, 2017
Business schools can increase their competitiveness by offering students intercultural skills development opportunities integrated into the traditional curricula. This article makes a contribution by proposing an approach to developing students' cultural intelligence that is based on the cultural intelligence (CQ) model, experiential learning…
Descriptors: Cultural Awareness, Experiential Learning, Learning Activities, Cross Cultural Studies