Ethics education provided by universities in general, and MBA programs aimed at future business leaders in particular, has come under intense public scrutiny because of corporate scandals and ethical dilemmas. To date, academic research has been mainly devoted to the characteristics of instruction formats and their effectiveness, characteristics…

Many of the critical issues facing modern businesses can be considered marketing ethics issues. It follows that as the field of business ethics has evolved, marketing has played a key role in the development of business ethics education. Despite a general trend of increasingly larger amounts of ethical content included in business curricula, prior…