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Five Principles for Workable Client-Based Projects: Lessons from the Trenches
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Lopez, Tara Burnthorne; Lee, Renee Gravois – Journal of Marketing Education, 2005
Despite the wide-ranging benefits of using client-based projects (CBPs) in the classroom, such projects can be overwhelming for instructors, and many shy away from the considerable workload and time commitment often required by CBPs. This article is designed to help marketing educators overcome such apprehensions and provide them with concrete…
Descriptors: Marketing, Business Administration Education, Experiential Learning, Partnerships in Education