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Shanahan, Doreen E.; Palmer, Lynda H.; Salas, Jim – Journal of Marketing Education, 2021
Business scholars agree that well-constructed experiential learning and specifically client-based projects (CBPs) provide an opportunity for students to apply concepts they learn to solve particular problems. As an additional outcome, they provide value for multiple stakeholders including the client, business community, university, and the…
Descriptors: Graduate Students, Business Administration Education, Marketing, Business Schools
Bacon, Donald R.; Stewart, Kim A.; Hartley, Steven W.; Paul, Pallab – Journal of Marketing Education, 2023
Marketing educators have long been interested in the value of the education they provide, and the importance of educational value has accelerated in an age of increasing educational options, rising college tuition and residential costs, and rapidly changing market needs. The present study surveys marketing managers and utilizes Thurstone pairwise…
Descriptors: Marketing, Teaching Methods, Costs, Comparative Analysis
Cummins, Shannon; Peltier, James W.; Erffmeyer, Robert; Whalen, Joel – Journal of Marketing Education, 2013
The "Journal of Marketing Education" is publishing a special issue on Sales Education and Training in August 2014. In this article, we review the sales education literature from four primary journals and the business literature at large. The four primary journals are the "Journal of Marketing Education," "Marketing Education Review," "Journal of…
Descriptors: Experiential Learning, Special Education, Business Administration Education, Merchandising
Clark, Gary L.; King, Michael E.; Jurn, Iksu – Journal of Marketing Education, 2012
Today's marketing instructors are faced with the challenge of improving their students' soft skills to prepare them for today's business environment. Numerous authors have noted that client-based/-sponsored projects help students improve the soft skills they need to succeed in the business community. This article provides detailed guidelines on…
Descriptors: Student Attitudes, Basic Skills, Business Skills, Skill Analysis