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An Enrollment Marketing Plan for Institutions of Higher Learning: An Update.
Peer reviewed Peer reviewed
Bingham, Frank G., Jr. – Journal of Marketing for Higher Education, 1996
A college marketing model consisting of several strategies and contingency plans for decision-making under difficult conditions is outlined. The plan provides for orderly transition from one marketing stage to the next logical stage, allowing some control over both internal and external environments, and providing insight into the delicate…
Descriptors: College Administration, College Planning, Decision Making, Enrollment Projections
Evaluating Market Orientation of an Executive MBA Program.
Peer reviewed Peer reviewed
Dubas, Khalid M.; Ghani, Waqar I.; Davis, Stanley; Strong, James T. – Journal of Marketing for Higher Education, 1998
A study assessed the market orientation of the executive Master's in Business Administration (MBA) program at Saint Joseph's University (Pennsylvania) in terms of 12 skills and knowledge areas that reflect effective managerial performance and the student-executives' perceptions of program strengths and weaknesses in delivering these skills.…
Descriptors: Administrator Education, Business Administration Education, Case Studies, College Administration
MBA Quality Signals.
Peer reviewed Peer reviewed
Chapman, Randall S. – Journal of Marketing for Higher Education, 1998
A study identified quality signals for master's programs in business administration (MBAs). Traditional scholarly oriented academic signals are apparently not valued as such by external customer groups. MBA academic quality appears to be a multidimensional construct, with subdimensions of real-worldness; placement; student satisfaction; and…
Descriptors: Business Administration Education, College Administration, Educational Quality, Evaluation Criteria
The MBA Program: A Restructured Product for Today's Market.
Peer reviewed Peer reviewed
O'Hara, Bradley S.; And Others – Journal of Marketing for Higher Education, 1996
Describes the extent and nature of the movement to restructure the master's degree in business administration (MBA) to meet current market needs, based on results of a national survey of accredited programs. Concludes that restructured programs offer unique opportunities to market the programs to different segments of the graduate business school…
Descriptors: Business Administration Education, Change Strategies, College Administration, Curriculum Development
Doctoral Programs: What Factors Attract Students.
Peer reviewed Peer reviewed
Webb, Marion Stanton; And Others – Journal of Marketing for Higher Education, 1996
A survey of 222 doctoral business students from private and public universities found 10 of 52 criteria important in selection of doctoral institution: programs, academic reputation, degree marketability, faculty contact time, accreditations, assistantship/campus employment, financial aid, placement reputation, completion time, and library size.…
Descriptors: Accreditation (Institutions), Business Administration Education, College Administration, College Applicants