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Selling Lemons? The Relationship between Learning and Teaching Information on University Programme Web Pages and Future Students' Course Satisfaction
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Hosein, Anesa; Rao, Namrata – Journal of Marketing for Higher Education, 2023
The sources and types of information that prospective university students access during the recruitment phase have been widely researched. However, there is limited research on the usefulness of the learning and teaching (L&T) information provided by universities to prospective students in describing their own learning experiences of the…
Descriptors: College Programs, Web Sites, Student Satisfaction, College Students