In semantic categorization, masked primes that are category-congruent with the target (e.g., "Planets: mars-VENUS") facilitate responses relative to category-incongruent primes (e.g., "tree-VENUS"). The present study investigated why this category congruence effect is more consistently found with narrow categories (e.g., "Numbers larger/smaller…

Basic-level picture naming is hampered by the presence of a semantically related context word (compared to an unrelated word), whereas picture categorization is facilitated by a semantically related context word. This reversal of the semantic context effect has been explained by assuming that in categorization tasks, basic-level distractor words…