Word frequency and semantic priming effects are among the most robust effects in visual word recognition, and it has been generally assumed that these two variables produce interactive effects in lexical decision performance, with larger priming effects for low-frequency targets. The results from four lexical decision experiments indicate that the…

Basic-level picture naming is hampered by the presence of a semantically related context word (compared to an unrelated word), whereas picture categorization is facilitated by a semantically related context word. This reversal of the semantic context effect has been explained by assuming that in categorization tasks, basic-level distractor words…