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Yongjian Luo; Linda Tsung; Wei Wang – Journal of Multilingual and Multicultural Development, 2024
Affluent in semiotic resources and containing great communicability, Chinese university emblems have yet to attract much academic research. Drawing on studies of social semiotics, typographic landscaping and multimodal concepts, this paper explores the linguistic and social dimension of meaning-making practice and the entanglement of Chinese and…
Descriptors: Foreign Countries, Imagery, Semiotics, Signs
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Ge Song – Journal of Multilingual and Multicultural Development, 2024
Chinatowns in Canada and the United States are marked by cultural hybridity, where the translation of various types, verbal and non-verbal, takes place to produce distinct urban meanings. On the basis of an ethnographic observation, this article reveals the role of translation in the signification and imagination of Chinatowns. Cultural diaspora…
Descriptors: Foreign Countries, Immigrants, Cross Cultural Studies, Chinese Americans
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Ran An; Yanyan Zhang – Journal of Multilingual and Multicultural Development, 2024
A region's identity is closely related to its semiotic landscape as well as history, economy and culture. This article explores the linguistic landscape of Jianghan Road, a historical business centre in Wuhan, P. R. China, by photographing and analysing 1308 official and unofficial signs in order to provide a snapshot of language choice and…
Descriptors: Self Concept, Geographic Regions, Language Usage, Photography
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Jiayin Li-Gottwald – Journal of Multilingual and Multicultural Development, 2025
In the field of educational sociolinguistics there is a body of literature with a focus on children in complementary schooling. While timely, such work often does not often pay much attention to the parents who frequent the school setting, preferring to focus on the interactions between children. This paper addresses this absence by reporting on a…
Descriptors: Community Schools, Chinese, Heritage Education, Native Language Instruction
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Xiaofang Yao; Paul Gruba – Journal of Multilingual and Multicultural Development, 2022
The aim of this paper is to advance an understanding of power in linguistic landscape research. After setting out and discussing the concepts of 'power over', 'power to' and 'power through', we present a case study of Chinese semiotic assemblages in the Australian regional city of Bendigo. Our research includes ethnographic details of the…
Descriptors: Power Structure, Semiotics, Immigrants, Language Research
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Martín-Bylund, Anna; Stenliden, Linnéa – Journal of Multilingual and Multicultural Development, 2022
This paper studies how transnational children and their distantly located but emotionally close family members recreate their relationship using applications for online video calling. The focus is on the interaction of bodies and language, and if/how proximity of any kind is enabled. A critical posthumanist applied linguistics is embraced and…
Descriptors: Videoconferencing, Family Relationship, Language Usage, Multilingualism