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de Bres, Julia – Journal of Multilingual and Multicultural Development, 2010
It has been claimed that the success of minority language policy initiatives may only be achievable if at least some degree of 'tolerability' of these initiatives is secured among majority language speakers. There has, however, been little consideration in the language planning literature of what practical approaches might be used to influence the…
Descriptors: Language Planning, Television Commercials, Malayo Polynesian Languages, Television

Shafer, Susanne M. – Journal of Multilingual and Multicultural Development, 1988
Describes bilingual/bicultural programs being developed in New Zealand which embrace the Maori culture and nationalism through such approaches as "language nests" for preschool children and their parents or primary grade immersion programs. Social studies guidelines emphasizing Maori culture are also discussed. (Author/CB)
Descriptors: Bilingual Education, Cultural Education, Foreign Countries, Immersion Programs

Spolsky, Bernard – Journal of Multilingual and Multicultural Development, 1989
Describes several preschool, elementary, and high school Maori immersion and bilingual programs in New Zealand, focusing on how the programs define and establish Maori space in the schools, local and tribal concerns, and the basis for the revitalization of the language. (29 references) (Author/CB)
Descriptors: Bilingual Education, Elementary Secondary Education, Foreign Countries, Immersion Programs