The aim of this paper is to advance an understanding of power in linguistic landscape research. After setting out and discussing the concepts of 'power over', 'power to' and 'power through', we present a case study of Chinese semiotic assemblages in the Australian regional city of Bendigo. Our research includes ethnographic details of the…

This paper reports on a promising methodology for multilingualism studies that was trialled at the National Institute of Education (NIE) on the campus of Nanyang Technological University (NTU), Singapore, in 2018. The methodology named the Aural-Oral Transect (AOT) is a systematic, easy-to-implement, unbiased way of collecting quantitative data on…

While the defining cases of diglossia offered in Charles Ferguson's 1959 article have long been useful as vehicles for introducing this important form of societal multilingualism, they are also problematic in that they differ from each other in a number of significant ways. This article proposes a modified and more precise framework in which…

Using Scotton's model of codeswitching based on markedness theory, this paper examines a type of register variation known as "babytalk," defined as ambiguous talk of babies or young children and talk to babies or young children. It is argued that babytalk and the voice of authority are motivated by Chinese cultural assumptions about…

Evaluates methods used by New Zealand researchers on language maintenance and shift among ethnic minorities to collect data on community languages. Points out that there are many communities in that country whose patterns of language use are mostly unknown. Makes a case for the social, cultural, and educational benefits of research on community…