The aim of this paper is to advance an understanding of power in linguistic landscape research. After setting out and discussing the concepts of 'power over', 'power to' and 'power through', we present a case study of Chinese semiotic assemblages in the Australian regional city of Bendigo. Our research includes ethnographic details of the…

Chinatowns around the world have been much studied in the linguistic landscape literature. The bulk of this research has focused on Western enclaves resulting from the Chinese diaspora of the Nineteenth Century, which share certain semiotic characteristics and histories. Less research has been conducted on Chinatowns in the East or on newly…