The aim of this paper is to advance an understanding of power in linguistic landscape research. After setting out and discussing the concepts of 'power over', 'power to' and 'power through', we present a case study of Chinese semiotic assemblages in the Australian regional city of Bendigo. Our research includes ethnographic details of the…

This paper provides a qualitative account of Vietnamese language maintenance in Manchester. Through ethnographic observations of distinctly Vietnamese locations, Vietnamese language practices are shown to create spaces in which Vietnamese is the dominant language, and in which Vietnamese norms and expectations, or scales, are able to influence and…

Nuosu script, a unique character-based script with a long history, permeates the public spaces of Xichang, the capital of the Liangshan Yi Autonomous Prefecture in southwest China. Using interviews, photos, observations, and documents, this qualitative study discovers the uses and meanings of Nuosu script in the linguistic landscape (LL). The…

Researchers have attempted to address the intersection of multisensory and multimodal discourse practices from an interactional perspective. This study argues for the value of experiential, non-interactional multisensory discourse resources and proposes a conceptual framework of "multisensory discourse resources" to bridge visual and…