The aim of this paper is to advance an understanding of power in linguistic landscape research. After setting out and discussing the concepts of 'power over', 'power to' and 'power through', we present a case study of Chinese semiotic assemblages in the Australian regional city of Bendigo. Our research includes ethnographic details of the…

Indigenous languages in poverty-stricken areas are often threatened by competition from the majority languages driving economic progress. Within the framework of the economics of linguistic exchanges, this paper discusses the possibility of transferring linguistic capital into economic capital, and the revaluation of minority languages to promote…