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Direct linkde Carlos, Pablo; Alén, Elisa; Pérez-González, Ana; Figueroa, Beatriz – Journal of Multilingual and Multicultural Development, 2019
In most service activities, customer satisfaction depends largely on the direct interaction with service providers. In the case of tourism, this interaction often occurs between people from different countries and whose mother tongues are different. In this context, concepts such as cultural proximity, linguistic accommodation, expectations and…
Descriptors: Cultural Differences, Language Attitudes, Tourism, Hospitality Occupations
