Language is often used to demonstrate group membership and to establish cultural identity. When the language is not readily available or is at risk, individuals tend to turn to other markers to develop their cultural identity. Using Leximancer for thematic and conceptual analyses of interviews with ten accomplished musicians in Nova Scotia,…

This paper provides a qualitative account of Vietnamese language maintenance in Manchester. Through ethnographic observations of distinctly Vietnamese locations, Vietnamese language practices are shown to create spaces in which Vietnamese is the dominant language, and in which Vietnamese norms and expectations, or scales, are able to influence and…

Nuosu script, a unique character-based script with a long history, permeates the public spaces of Xichang, the capital of the Liangshan Yi Autonomous Prefecture in southwest China. Using interviews, photos, observations, and documents, this qualitative study discovers the uses and meanings of Nuosu script in the linguistic landscape (LL). The…

This paper presents results from an ethnographically informed study based on focus group discussions where rural Ngoni farmers in the southern highlands of Tanzania voice their ideas about their cultural heritage, with a special focus on attitudes towards Ngoni culture and cultural changes. With a model based on Ehala [2009. "Connecting the…

Ethnolinguistic vitality theory asserts that Status, Demographic, Institutional Support and Control factors make up the vitality of ethnolinguistic groups. An assessment of a group's strengths and weaknesses in each of these dimensions provides a rough classification of ethnolinguistic groups into those having low, medium, or high vitality. Low…