Recent linguistic landscape (LL) research has witnessed a change in focus to untypical, peripheral and fluid signs. Compared to typical (or permanent, fixed, etc.) signs which tend to be subject to strong policy intervention, language use on untypical signs is often more autonomous, thus could better reflect the "de facto" language…

Zambia is home to a complex set of language practices, which involve languages being used in different ways across social contexts. Historically written communication has typically been associated with English with African languages mainly associated with used spoken contexts. Recently, however, there has been a shift in this pattern with African…

This paper proposes a concept of "campus vitality" of languages: the ability of a language to maintain its prestige, visibility and continuity on university campuses. A seven-factor framework is developed for on-the-ground investigation of the relevant languages in a given campus context. These indexical factors are the number,…

A region's identity is closely related to its semiotic landscape as well as history, economy and culture. This article explores the linguistic landscape of Jianghan Road, a historical business centre in Wuhan, P. R. China, by photographing and analysing 1308 official and unofficial signs in order to provide a snapshot of language choice and…

This article presents the results of a small-scale study on the linguistic landscape in the two terminals of the Kuala Lumpur International Airport. Thirty-one digital photos of non-identical signs out of a total of 368 'top-down' signs identified in the public space were collected, and questionnaires were administered to airport users to gauge…

Chinatowns around the world have been much studied in the linguistic landscape literature. The bulk of this research has focused on Western enclaves resulting from the Chinese diaspora of the Nineteenth Century, which share certain semiotic characteristics and histories. Less research has been conducted on Chinatowns in the East or on newly…

Hong Kong's bilingual street signs declare a kind of correspondence, equivalence and thus translation between the English and Chinese languages. This study finds four translation phenomena among the street signs: domestication with positive connotation, foreignisation with negative connotation, bilingual incompatibilities, and cross-street…

Language choices in the economic field of late capitalist societies are shaped by a combination of local, national, and global forces as well as historical, political, and economic factors. This study conducts an analysis of language choices in the linguistic landscape of Macao's heritage tourism (i.e. signposts of tourist attractions) and gaming…

This paper explores linguistic landscapes and the enactment of public visibility and presence of non-majority linguistic groups in EU member states. Non-majority linguistic groups gain power, visibility and presence through the introduction of bilingual or multilingual signposts on roads, streets, squares, and public buildings in towns and cities…

This paper explores the linguistic landscape (LL) of the Grand Mosque in Mecca and shows how this religious site contains within it different domains, each with their own LL and preferred mediums of display. We illustrate this by exploring the LL of five domains within the mosque: Holiness, Education, Workplace, Local Governance and the Public…

The Republic of Cyprus is a country characterised by a long-term conflict which resulted in the geopolitical division of the island. Greek-Cypriots and Turkish-Cypriots have lived in separation for more than 30 years until the border re-opened in 2003, allowing people to cross and visit 'the other side'. One of the crossing points is located in…

Linguistic landscape (LL) research seeks to account for the visible displays of multilingualism on public signage. While surveys of signage in the LL produce quantitative descriptions of language contact in a given area, such analyses shed little light on people's interpretations of multilingual signs. Moreover, even within more qualitative…

This paper addresses the complex multilingual linguistic landscapes (LLs) of three strategically-chosen areas in global city Brussels by examining how language displays on public signage in these areas are used for different purposes, functions or intentions. The focus will be on meaning-construction in the post-Fordist globalised era as shaped by…

This article contextualises and presents to the academic community the full dataset of the Isan Culture Maintenance and Revitalisation Programme's (ICMRP) multilingual signage survey. The ICMRP is a four-year European Union co-sponsored project in Northeast Thailand. This article focuses on one aspect of the project, four surveys each of 1,500…

This article makes a case for the existence of a minority language hierarchy in New Zealand. Based on an analysis of language ideologies expressed in recent policy documents and interviews with policymakers and representatives of minority language communities, it presents the arguments forwarded in support of the promotion of different types of…