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Xiaofang Yao; Paul Gruba – Journal of Multilingual and Multicultural Development, 2022
The aim of this paper is to advance an understanding of power in linguistic landscape research. After setting out and discussing the concepts of 'power over', 'power to' and 'power through', we present a case study of Chinese semiotic assemblages in the Australian regional city of Bendigo. Our research includes ethnographic details of the…
Descriptors: Power Structure, Semiotics, Immigrants, Language Research
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Vandenbroucke, Mieke – Journal of Multilingual and Multicultural Development, 2015
This paper addresses the complex multilingual linguistic landscapes (LLs) of three strategically-chosen areas in global city Brussels by examining how language displays on public signage in these areas are used for different purposes, functions or intentions. The focus will be on meaning-construction in the post-Fordist globalised era as shaped by…
Descriptors: Multilingualism, Foreign Countries, Signs, Language Planning