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Xiaofang Yao; Paul Gruba – Journal of Multilingual and Multicultural Development, 2022
The aim of this paper is to advance an understanding of power in linguistic landscape research. After setting out and discussing the concepts of 'power over', 'power to' and 'power through', we present a case study of Chinese semiotic assemblages in the Australian regional city of Bendigo. Our research includes ethnographic details of the…
Descriptors: Power Structure, Semiotics, Immigrants, Language Research
Borrell Carreras, Helena – Journal of Multilingual and Multicultural Development, 2018
This paper explores the translation of non-canonised literature from a minority culture (Catalan) into a hegemonic culture (Spanish). In particular, it focuses on the ideological and sociocultural factors which lead the translator to purge the translation of idiosyncratic elements pertaining to the source culture. The aim is to show that the…
Descriptors: Translation, Spanish, Romance Languages, Cultural Traits
Rosendal, Tove – Journal of Multilingual and Multicultural Development, 2018
This paper presents results from an ethnographically informed study based on focus group discussions where rural Ngoni farmers in the southern highlands of Tanzania voice their ideas about their cultural heritage, with a special focus on attitudes towards Ngoni culture and cultural changes. With a model based on Ehala [2009. "Connecting the…
Descriptors: Language Maintenance, African Languages, Agricultural Occupations, Cultural Background
Hudabiunigg, Ingrid – Journal of Multilingual and Multicultural Development, 2004
This paper analyses an extensive corpus of texts from the German media and existing studies of German perspectives on Poland, Russia, the Czech Republic and Slovenia in order to demonstrate that there are two idealised culture cognitive models (ICCMs) that function as overarching categories for Europe: the ICCM west (the members of the European…
Descriptors: Nouns, Foreign Countries, German, Schemata (Cognition)