This study examines how language choice in epitaphs in Alsatian cemeteries mirrors language shifts in Alsace, a region in Eastern France that changed nationalities between France and Germany four times between 1870 and 1945. Language choice on tombstones was expected to be made according to the language of the ruling power, but the results show…

The study investigated the language choices of Chief Executive Officers (CEOs) of Chinese family business and the factors guiding their choices. Interviews were conducted with 17 CEOs of family businesses located in Sarawak, some of whom are the sons and grandsons of the founder of the business. The results showed that all the CEOs can speak their…

Although significant attention has been devoted to the notion of facework and its functions, facework among L2 speakers, whose cultural backgrounds and language proficiencies vary, has remained unexplored. The present study attempts to explore situations of intercultural communication in which facework is used as a way to remedy moments of…

This article analyses language policies in higher education (HE) in Finland, Estonia, and Latvia, as well as the European Union (EU). We take a multilayered approach to language policies in order to illuminate the intertwined nature of local, national, and international language policies in HE. We are particularly interested in the construction of…

Scholars have consistently theorised that language ideologies can influence the ways in which bilingual speakers in minority language settings identify and engage with the linguistic varieties available to them. Research conducted by the author examined the interplay of language use and ideologies among a purposive sample of adults who started in…

Neoliberal ideology compels people to develop language skills as human capital. As English is considered to be the most useful language for global communication, learning, and teaching, English has been promoted in many countries. However, the belief that English connects people from diverse linguistic backgrounds in a borderless society…

The objective of this paper is to trace the actual demand on enrolments over time, as much as the history of wavering public and academic sentiment towards teaching and speaking Spanish in this country during the last century. Secondarily, we examine the question of the value of mother tongue fluency or the acquisition, mastery and usage of the…

The focus of this paper is on the relationship between Albanian speakers' ethnolinguistic vitality (EV) perceptions and their language maintenance, language use and choice patterns. A subjective EV questionnaire, and a language usage questionnaire capturing domain-specific language use was completed by 200 Albanian immigrants of first and second…

The increased status that Creole has enjoyed in Reunion over the last decade, coupled with more positive attitudes towards the language, has led to suggestions that diglossia may be giving way to a more balanced French-Creole bilingualism. Building on recent research indicating that the new-found status may be largely symbolic, the present article…

The aim of this study is to develop a reference model for intervention in the language processes applied to the transformation of language normalisation within organisations of a socio-economic nature. It is based on a case study of an experiment carried out over 10 years within a trade union confederation, and has pursued a strategy of a…

In this paper, we present a synthesis of a series of studies, carried out by our research groups, from the Greek educational context on teachers' and immigrant students' views on issues of bilingual acquisition and of heritage language learning and teaching. Albeit including heterogeneous samples and employing quantitative and qualitative…

This thematic collection of four papers explores a number of perspectives on companies in which multiple languages are used. The "organisational" perspective concerns the question of how the presence of or demand for multiple languages in the company is managed--how companies are guided by national and other policies in regard to the use…

Having been the scene of language planning for more than a century in relation to the two competing written standards of Norwegian, Norwegian language planners are now facing a new challenge: how to deal with what has been termed "domain loss" where Norwegian is perceived as losing out to English in important sectors of society,…

This paper introduces a method for computer-based analyses of metaphor in discourse, combining quantitative and qualitative elements. This method is illustrated with data from research on German newspaper discourse concerning the ongoing system transformations of the late 1980s and early 1990s. Methodological aspects of the research procedure are…

As a heritage from the Soviet period (1945-1991) about 500,000-700,000 (mostly Russophone) persons (military persons, workers and others) lived in Latvia with little or no command of Latvian. During the same period, the Russian language had replaced Latvian in the public administration. Following the restitution of independence in 1991, one of the…