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Direct linkYongjian Luo; Linda Tsung; Wei Wang – Journal of Multilingual and Multicultural Development, 2024
Affluent in semiotic resources and containing great communicability, Chinese university emblems have yet to attract much academic research. Drawing on studies of social semiotics, typographic landscaping and multimodal concepts, this paper explores the linguistic and social dimension of meaning-making practice and the entanglement of Chinese and…
Descriptors: Foreign Countries, Imagery, Semiotics, Signs
Ge Song – Journal of Multilingual and Multicultural Development, 2024
Chinatowns in Canada and the United States are marked by cultural hybridity, where the translation of various types, verbal and non-verbal, takes place to produce distinct urban meanings. On the basis of an ethnographic observation, this article reveals the role of translation in the signification and imagination of Chinatowns. Cultural diaspora…
Descriptors: Foreign Countries, Immigrants, Cross Cultural Studies, Chinese Americans
Ran An; Yanyan Zhang – Journal of Multilingual and Multicultural Development, 2024
A region's identity is closely related to its semiotic landscape as well as history, economy and culture. This article explores the linguistic landscape of Jianghan Road, a historical business centre in Wuhan, P. R. China, by photographing and analysing 1308 official and unofficial signs in order to provide a snapshot of language choice and…
Descriptors: Self Concept, Geographic Regions, Language Usage, Photography
Xiaofang Yao; Paul Gruba – Journal of Multilingual and Multicultural Development, 2022
The aim of this paper is to advance an understanding of power in linguistic landscape research. After setting out and discussing the concepts of 'power over', 'power to' and 'power through', we present a case study of Chinese semiotic assemblages in the Australian regional city of Bendigo. Our research includes ethnographic details of the…
Descriptors: Power Structure, Semiotics, Immigrants, Language Research
Lavender, Jordan – Journal of Multilingual and Multicultural Development, 2020
This study analyses the use of English in the linguistic landscape (LL) of Azogues, Ecuador. A representative sample of fixed signs in the economic centre of the city was photographed by the author in the summer of 2017, consisting of 171 photographed signs. This study analyses what linguistic features are used and how other semiotic resources…
Descriptors: Foreign Countries, English (Second Language), Language Usage, Signs
Wu, Hongmei; Techasan, Sethawut; Huebner, Thom – Journal of Multilingual and Multicultural Development, 2020
Chinatowns around the world have been much studied in the linguistic landscape literature. The bulk of this research has focused on Western enclaves resulting from the Chinese diaspora of the Nineteenth Century, which share certain semiotic characteristics and histories. Less research has been conducted on Chinatowns in the East or on newly…
Descriptors: Signs, Language Planning, Semiotics, Neighborhoods
