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Rowland, Luke – Journal of Multilingual and Multicultural Development, 2016
Linguistic landscape (LL) research seeks to account for the visible displays of multilingualism on public signage. While surveys of signage in the LL produce quantitative descriptions of language contact in a given area, such analyses shed little light on people's interpretations of multilingual signs. Moreover, even within more qualitative…
Descriptors: English (Second Language), Second Language Learning, College Students, Student Attitudes
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McEntee-Atalianis, Lisa J. – Journal of Multilingual and Multicultural Development, 2011
The concept of "Ethnolinguistic Vitality" (EV) has received variable acceptance and support since its introduction by Giles, Bourhis, and Taylor. It has especially proven to be a valuable heuristic in studies of language maintenance and shift. However, the reliability and validity of the instruments used to investigate EV, especially…
Descriptors: Language Maintenance, Heuristics, Reliability, Validity
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Zinken, Jorg – Journal of Multilingual and Multicultural Development, 2004
This paper introduces a method for computer-based analyses of metaphor in discourse, combining quantitative and qualitative elements. This method is illustrated with data from research on German newspaper discourse concerning the ongoing system transformations of the late 1980s and early 1990s. Methodological aspects of the research procedure are…
Descriptors: Figurative Language, German, Computational Linguistics, Discourse Analysis