Effects of Frequency of Exposure of Changing and Unchanging Stimulus Pairs on Affective Ratings.

Harrison, Albert A.; And Others

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Peer reviewed

ERIC Number: EJ046015

Record Type: CIJE

Publication Date: 1971

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Effects of Frequency of Exposure of Changing and Unchanging Stimulus Pairs on Affective Ratings

Harrison, Albert A.; And Others

Journal of Personality and Social Psychology, 20, 1, 102-11, Oct 71

Hypothesizes that stimulus exposure with consistency and redundancy enhances favorability, while exposure with inconsistency and change lowers favorability. The overall frequency effect suggests that inconsistent and changing contiguous associates impair, not reverse, the exposure-favorability relationship. (MB)

Descriptors: Affective Behavior, Ambiguity, Attitudes, Perception, Responses

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