It is well known that the semantic features of gender associated with peoples' names are represented in the conceptual semantic system. However, there is scant evidence that such knowledge plays a role in name comprehension, and if so, in which processing stage this occurs. The aim of this study was to provide evidence concerning the time course of the activation of semantic gender in the processing of people's names. We recorded event-related potentials when participants saw picture-name pairs. Compared with the gender congruent condition in which the priming picture and Chinese name were matched on gender, names in the gender incongruent condition showed a mismatch effect in the time windows of 300-500 ms and 500-700 ms. These findings illustrate for the first time the activation of semantic gender when processing people's names, and further specify that this access occurs in the stage of name recognition rather than person identification.